Top 5 Beauty Retail Apps on Android in the UK - Q2 2021

The second quarter of 2021 saw notable trends and performances among the top beauty retail applications on the Android platform in the United Kingdom. Here’s a detailed look at the weekly downloads and active user metrics for the top 5 beauty retail apps, based on Sensor Tower data.

Boots experienced a stable performance in weekly downloads, starting the quarter with around 11.8K downloads and peaking at 16.4K in the week of April 5. Downloads remained fairly consistent, with a slight uptick to 15.6K during the week of May 31. The app maintained a strong user base, with weekly active users fluctuating between 104K and 121K throughout the quarter.

Superdrug - Beauty and Health saw its weekly downloads increase from 3.5K at the start of the quarter to a high of 9.6K during the week of May 17. The app's active users rose from approximately 10K to a peak of 17K in mid-May, before stabilizing around 13K in June.

LOOKFANTASTIC - Beauty Shopping had a varied download trend, starting Q2 with 5.3K downloads and experiencing a significant surge to 10.9K in the week of June 14. The app's active users followed a similar pattern, starting at around 46K and peaking at 63K in mid-June, before settling back to 47K by the end of the quarter.

The Perfume Shop – TPS App showed modest but steady growth in downloads, beginning the quarter with 925 and increasing to 1.6K by the last week of June. Active users ranged from 7.3K to 8.6K, demonstrating a relatively consistent user engagement.

BEAUTY BAY had lower download numbers compared to the other apps, starting with 875 downloads and reaching 476 by the end of June. The app’s active users began at 6.6K and experienced a slight increase to 5.9K towards the end of the quarter.

These insights highlight the dynamic nature of user engagement and download trends within the beauty retail sector in the UK. For more detailed insights and additional data, visit Sensor Tower.